What’s in a name?

We chose the name Toomashie Industrial Inc. because it says something about who we are, where we come from, and how we want to do business. The Toomashie name has deep roots in Southern Labrador, with connections to Inuit families and communities throughout the Sandwich Bay area.

Historical records show the name in several forms, including Tumashea and Toumishey. Research published in Them Days also points to a possible connection with an Inuk man identified in nineteenth-century records as both “Old Tumashea” and Toomashin Coonocock. While the exact origin of the family name cannot be confirmed, variations of Toomashie have appeared in Labrador records since at least the 1800s.

Carrying the name forward is both a source of pride and a standard to live up to. It reflects the values that guide the company today: strong relationships, dependable work, respect for community, and a commitment to creating opportunities that will last for generations.

Source: Bernard Heard, “Origin of the Name ‘Toomashie’?”, Them Days, Vol. 27, No. 4, Summer 2002, p. 9.

Our Family, Our Inspiration

  • Jemima Toomashie Davis

    Jemima Toomashie Davis

  • Private George Toumishey (Far Left)

    Private George Toumishey (Far Left)

  • Benjamin Thomas Toomashie (Left), Charlotte Toomashie Gear (Middle), and Annie Lethbridge Toomahshie (Right)

    Benjamin Thomas Toomashie (Left), Charlotte Toomashie Gear (Middle), and Annie Lethbridge Toomahshie (Right)

  • Caroline Winters Toomashie

    Caroline Winters Toomashie

  • Charlotte Toomashie Gear

    Charlotte Toomashie Gear

  • Tom Toumishey

    Tom Toumishey

  • Mary Toomashie Williams

  • Charlotte Toumishey

Our Team

Jordan Mansfield

Co-Founder / CEO / Sales & Territory Management

Jordan is a co-owner of Toomashie Industrial Inc. and a descendant of the Toomashie family whose name the company proudly carries. A lifelong resident of Happy Valley–Goose Bay, he brings a strong connection to the community, an understanding of the industries that operate throughout Labrador, and a personal connection to the history behind the business.

An electrician by trade, he has hands-on experience with the maintenance and installation of electrical equipment, including time working within the mining operations at Voisey’s Bay. Jordan currently works with the NunatuKavut Community Council’s Energy Department.

His combination of technical experience, local knowledge, and approachable customer service helps clients find practical solutions that fit their operations.

William (Bill) Greeley

Co-Founder / General Manager

Bill is a co-owner of Toomashie Industrial Inc. and the founder of Keewatin Industries and Drill Expert Nova Scotia.

Throughout his career, he has built a reputation for motivating technical teams, mentoring employees, and helping customers solve complex challenges in demanding industrial environments.

After establishing his career in Western Canada, Bill moved back to to Newfoundland and Labrador as a Product Support Manager with Toromont Cat, Bill helped strengthen employee and customer relationships across two branches. He later joined Atlas Copco/Epiroc as a Lead Hand Product Support Technician and Product Technical Specialist, supporting the company’s growth in both underground and surface markets. Along the way, Bill earned his Industrial Electrician certification and Train-the-Trainer certification.

His practical knowledge, personalized approach to mentorship, and commitment to customer service ultimately led him to establish Keewatin Industries and will continue contributing his expertise through Toomashie Industrial Inc.

Contact Us

Submit the form to connect with our technical team, who will recommend the optimal configuration for your specific project requirements.